Most of the Automobile companies and Auto dealers have established their own brand names and reputation. To increase their sales and after sales service, these automobile dealers opt for varied modes of communication to communicate with their existing and new customers. One of the effective modes seems to be the bulk SMS service, which helps them to target their market space at a shot. Also being a two-way interactive service, bulk SMS provides the maximum user experience for both dealers and customers which in turn help them to maintain a long-term relationship.