Considering the overall growth in the insurance industry, communication has been a part and parcel of this very Industry. Also, various factors like improvement in product analysis, vibrant and modernized distribution channels, proper marketing and promotional strategies adopted by vigorous Insurers adds an additional advantage to drive this very sector to its overall development. Making utilization of proper attention to refresh data to the focused on gathering of people by means of Bulk SMS benefit has profited different promoting tie-ups for these Insurance agencies. Innovation in the process of marketing and delivery techniques has brought insurance companies much closer to its customers.